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Category: marketing

Sprint boots four execs, restructures enterprise and consumer businesses

January 7, 2012
Sprint’s CEO Dan Hesse said in a note to employees Friday that Sprint will merge the marketing and sales teams of its enterprise and consumer businesses into one body. Hesse said the carrier is restructuring in an effort to better streamline its operations, Reuters reported on Friday. As a result, ...

AT&T’s Nokia Ace to receive $100 million marketing push

January 4, 2012
Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches in the United States. While the Ace isn’t yet official, it has been rumored that AT&T will unveil the device during the Consumer Electronics Show ...

November’s Top 10 Selling Phones Are…

December 2, 2011
It’s been a while since we’ve shown you one of these… Krusell, leading case manufacturer for phones released the sales figures for November in the phone sales department. Considering the wide range of products they cover, their figures are a great indication to the evolution of the telecom market and ...

BGR Interview: AT&T VP of Marketing Mike Woodward on 4G LTE and more

December 1, 2011
We had a chance to spend some time with AT&T Vice President of Marketing, Mike Woodward, a little while back to talk about AT&T’s first 4G LTE smartphones, the Samsung Galaxy S II Skyrocket and HTC Vivid, in addition to 4G LTE in general, the company’s stance on Android, iOS, ...

Nokia Could Sell Entry Level Smartphones in the USA to Regain Popularity

November 1, 2011
Although everyone sees Nokia as the company making huge bucks in developing countries from low end phones and some more profit from high end devices in the West, this direction might change. Executive Chris Weber is saying that the Finns could focus on entry level smartphones, that could be delivered ...

4G now counted among ‘ideal phone features’ by 75% of consumers, survey finds

October 28, 2011
It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A recent survey conducted by market research and intelligence firm In-Stat found that 75% of respondents listed 4G as one of the features their ideal phone ...

NFC chip shipments may surpass 1.2 billion units by 2015

October 25, 2011
Market research firm In-Stat released a report on Monday that suggests NFC chip shipments will grow dramatically during the next several years as an increasing number of mobile devices adopt near-field communications (NFC) technology. In-Stat said NFC chip shipments will surpass 1.2 billion units by 2015, the same year the ...

Nokia to target teenage market with ‘rejuvenated brand’

October 19, 2011
Nokia will aggressively pursue the teenage market with its next batch of phones, head of marketing for U.K. and Ireland John Nichols said recently. The Finnish smartphone maker will join forces with celebrities and increase its social media presence in an effort to catch the attention of a younger, tech ...

Verizon tweaks privacy policy; starts sharing your location, web history and more with advertisers

October 17, 2011
Verizon Wireless began alerting its customers of changes to its official privacy policy on Friday. The carrier confirmed it will now use information for “private business and marketing reports” and “making mobile ads more relevant.” Verizon Wireless will share the URL of websites you visit, the location of your device, ...

Get All the Coolest Smartphones of 2011 For a Penny on Verizon/Amazon Till October 17th

October 16, 2011
Amazon has a very cool offer in partnership with Verizon, involving the whole cellphone lineup of the carrier available for a mere penny each model. The offer includes cool devices such as the Motorola Droid Bionic, that usually go for $299. Paying a penny for these units is a real bargain, ...

Android Closing In on Symbian in Europe, HTC Favorite Android Brand in Same Area

September 15, 2011
The recent comScore report on the evolution of smartphone adoption in the European area known as EU5 (France, Germany, Italy, Spain, UK) shows that Android is rocking, while Symbian is descending into agony. As proved by the table below, Android has gained an impressive 16.2% between July 2010 and the ...

China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September

September 15, 2011
China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end of this month, a report claims. Chinese-language daily newspaper Southern Metropolis Daily on Wednesday reported that China Telecom has already begun training staff in preparation for ...