This year’s Super Bowl included both a Samsung Galaxy Note ad that I didn’t like and a pretty decent Best Buy commercial. While the Galaxy Note clip was too flower power and only showed the stylus as selling point, the Best Buy ad showed us some innovators in the mobile ...

Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team ...

Apple has hired a former marketing executive from Microsoft to help promote the App Store and iTunes in Europe, MCV reports. Robin Burrowes, former head of Xbox LIVE marketing in the EMEA region for Microsoft, joined Apple in January according to his LinkedIn profile. His formal duties at Apple remain unclear ...

Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing ...

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale ...

Sprint’s CEO Dan Hesse said in a note to employees Friday that Sprint will merge the marketing and sales teams of its enterprise and consumer businesses into one body. Hesse said the carrier is restructuring in an effort to better streamline its operations, Reuters reported on Friday. As a result, ...

Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches in the United States. While the Ace isn’t yet official, it has been rumored that AT&T will unveil the device during the Consumer Electronics Show ...

It’s been a while since we’ve shown you one of these… Krusell, leading case manufacturer for phones released the sales figures for November in the phone sales department. Considering the wide range of products they cover, their figures are a great indication to the evolution of the telecom market and ...

We had a chance to spend some time with AT&T Vice President of Marketing, Mike Woodward, a little while back to talk about AT&T’s first 4G LTE smartphones, the Samsung Galaxy S II Skyrocket and HTC Vivid, in addition to 4G LTE in general, the company’s stance on Android, iOS, ...

Although everyone sees Nokia as the company making huge bucks in developing countries from low end phones and some more profit from high end devices in the West, this direction might change. Executive Chris Weber is saying that the Finns could focus on entry level smartphones, that could be delivered ...

It worked. 4G has been marketed so well by wireless carriers and vendors that people want it even if they don’t quite know why. A recent survey conducted by market research and intelligence firm In-Stat found that 75% of respondents listed 4G as one of the features their ideal phone ...

Market research firm In-Stat released a report on Monday that suggests NFC chip shipments will grow dramatically during the next several years as an increasing number of mobile devices adopt near-field communications (NFC) technology. In-Stat said NFC chip shipments will surpass 1.2 billion units by 2015, the same year the ...