BGR exclusively broke the news last November that Samsung’s vice president of consumer and enterprise services Gavin Kim had left the company to join Microsoft. As general manager of Windows Phone marketing, Kim was tasked with steering the future direction of the Windows Phone platform in the eyes of consumers and ...

As we get closer to the official announcement of Samsung’s Galaxy S III, more information is beginning to surface. In addition to our exclusive reports on the device’s specifications and materials, we have now learned new details surrounding Samsung’s launch and marketing push for its new flagship handset. We have ...

Nokia’s new Lumia 900 smartphone is getting a huge push at AT&T, but the carrier’s marketing budget for the new flagship Windows Phone won’t quite add up to sky-high figure suggested on Monday. Ad Age published an unconfirmed report on Monday stating that AT&T is preparing a massive marketing blitz to ...

A recent study published by Nielsen shows how much smartphones have evolved lately, reaching a market share that’s equal with the one of feature phones. The study covers the US market, but in some way it also reflects the current global trend. Smartphones have become cheaper and fulfill the needs ...

Research In Motion’s increased marketing efforts centered around its “Be Bold” campaign in North America have not paid off according to Canaccord Genuity. Sales of BlackBerry 7 smartphones, and specifically the BlackBerry Bold 9900 and Curve 9360, were poor in February, Canaccord analyst Mike Walkley wrote in a research note ...

The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, Samsung’s marketing and advertising agency. The firm is reportedly planning a huge campaign in the United Kingdom, one of the Galaxy S III’s initial launch ...

When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the company needed to focus on if it hoped to regain share in key markets like the United States. The wheels on RIM’s recent marketing efforts ...

This year’s Super Bowl included both a Samsung Galaxy Note ad that I didn’t like and a pretty decent Best Buy commercial. While the Galaxy Note clip was too flower power and only showed the stylus as selling point, the Best Buy ad showed us some innovators in the mobile ...

Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team ...

Apple has hired a former marketing executive from Microsoft to help promote the App Store and iTunes in Europe, MCV reports. Robin Burrowes, former head of Xbox LIVE marketing in the EMEA region for Microsoft, joined Apple in January according to his LinkedIn profile. His formal duties at Apple remain unclear ...

Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing ...

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale ...