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Sporting event ads viewed favorably – especially if the game is close

January 31, 2012
CORVALLIS, Ore. The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the New York Giants win. ...

Sporting event ads viewed favorably – especially if the game is close

January 31, 2012
(Oregon State University) The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the New York Giants win.But for the ...

Close family ties keep microbial cheaters in check, study finds

December 16, 2011
Any multicellular animal, from a blue whale to a human being, poses a special challenge for evolution. Most of the cells in its body will die without reproducing; only a privileged few will pass their genes to the next generation. How could the extreme ...

No higher risk of acute leukaemia in close relatives

December 15, 2011
(Medical Xpress) -- Parents, siblings and children of patients with the most common form of acute leukemia do not run a higher risk of developing the disease as was once believed, according to a new study from the Swedish medical university Karolinska Institutet.

Retiree health funds run low, program to close early

December 13, 2011
A notice in Friday's Federal Register made clear that the fund designed to help cover health insurance for early retirees would stop taking claims for expenses incurred after Dec. 31.

Underage Drinking Among Close Friends High Indicator Of Future Alcohol Use By Black Teens

November 2, 2011
Research led by University of Southern California (USC) professor Mary Ann Pentz, Ph.D., shows that black middle school students whose close friends drink alcohol are more likely to drink alcohol in high school than their white classmates. The study, which appears in the September-October 2011 issue of the journal Alcohol ...

Underage drinking among close friends high indicator of future alcohol use by black teens

November 1, 2011
Research led by University of Southern California (USC) professor Mary Ann Pentz, Ph.D., shows that black middle school students whose close friends drink alcohol are more likely to drink alcohol in high school than their white classmates.

Underage drinking among close friends high indicator of future alcohol use by black teens

November 1, 2011
Research led by University of Southern California (USC) professor Mary Ann Pentz, Ph.D., shows that black middle school students whose close friends drink alcohol are more likely to drink alcohol in high school than their white classmates. The study, which appears in the September-October 2011 issue of ...

Huron County helps close the gap between research and rural health

November 1, 2011
Research has an enormous impact on our communities, leading to innovations in disease, management, prevention, and treatment. But rarely does a community have so great an impact on research. Lawson Health Research Institute is pleased to celebrate the launch of a new program driven by the community it serves.

Ready for their close-up

October 31, 2011
Proteins are literally the movers and the shakers of the intracellular world. If DNA is the film director, then they are the actors. And much can be learned about cell function and dysfunction by watching proteins on the move. Until now, scientists have ...

Underage drinking among close friends high indicator of future alcohol use by black teens

October 31, 2011
(University of Southern California) Research led by University of Southern California professor Mary Ann Pentz, Ph.D., shows that black middle school students whose close friends drink alcohol are more likely to drink alcohol in high school than their white classmates.

Close-up on endometriosis at 40th AAGL Global Congress

October 25, 2011
(Elsevier Health Sciences) This year’s annual meeting of gynecologic laparoscopic surgeons explores endometriosis from both the patient’s and the physician’s perspective in its Keynote session, 8 to 10am Tuesday, Nov. 8, 2011, and offers the latest surgical insights in dozens of oral presentations, educational videos, surgical tutorials and poster sessions ...